Campaign India - Advertising, Marketing, Media, Digital, PR News …
网页Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Urban India splurges big: Festive spending hits four-year high
网页14 小时之前 · Urban Indians are feeling more generous, with a spending propensity of 117.37. This is the highest in four years, from the time YouGov started tracking consumer spending habits during the festive season. It also signals a strong resurgence in consumer confidence. This year’s spike is particularly significant, with last year’s figure at a ...
Harmonious marketing: When creativity meets performance …
网页14 小时之前 · While performance marketing focuses on measurable outcomes and data-driven insights, creative marketing concentrates on developing emotional connections and telling compelling stories. The amazing, limitless interaction between these two strategies leaves companies wonder which one of the two should take centre stage.
News - Campaign India
网页The CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, ever-evolving marketplace From high-tech investments to analysing consumer behaviour, Legrand India's marketing director illustrates the right path to marketing excellence without losing sight of …
Year in review: Campaign India top 50 - part one
网页2023年12月22日 · The top 50 campaigns are picked by the editorial team of Campaign India and are listed alphabetically. View part one: Amazon (conceptualised in-house) Ariel (conceptualised by BBDO India) Asian Paints (conceptualised by Ogilvy) Britannia 1947 (conceptualised by Talented)
Traditional ads make a comeback as digital fatigue grows
网页1 天前 · According to data by MarketingSherpa, 82% of consumers trust print ads compared to just 47% who trust an ad that appears before a video. There is also a growing concern about data sharing and privacy—another reason why digital ads attract a mistrustful lens. Anything can be a medium.
Campaign India Digital Crest Awards 2022: BBDO India and Ariel …
网页2022年7月28日 · Campaign India Digital Crest Awards 2022: BBDO India and Ariel take top agency, client honours; Toaster India wins Grand Prix. Other Gold winners included Interactive Avenues – a Reprise Media Company (three), Schbang (two), Fulcro, Paisabazaar, Viacom18 and Wirality
Brands to spend INR 500 crores on influencers for Diwali sales: …
网页1 天前 · Brands are likely to spend over INR 500 crores on influencer marketing during Diwali, indicating the growing importance of influencers in driving festive sales. This was revealed in ‘Diwali Festive Report 2024: Insights from influencer marketing’ released by Qoruz, an influencer marketing ...
Year in review: Campaign India top 50 - part two
网页2023年12月26日 · The top 50 campaigns are picked by the editorial team ofCampaign Indiaand are listed alphabetically. View part two below.Click here for part one. Colgate (conceptualised by team WPP) Colgate Max Fresh. Cred. Disney Star (conceptualised by 22feet Tribal Worldwide) Disney+ Hotstar (conceptualised in-house) Dr …
Year in review: Campaign India top 50 - part five
网页2023年12月29日 · Continuing with our year-ender series which also features a daily rapid fire, and the top 10 moves of the year, here's Campaign India's pick of the top 50 campaigns from 2023.. The top 50 campaigns are picked by the editorial team of Campaign India and are listed alphabetically.. View part five: Tanishq (conceptualised by Lowe Lintas)