The New York Knicks are about to get a major dose of Abu Dhabi flair, as the iconic “Experience Abu Dhabi” brand has just been named the official patch partner of the Knicks for the 2024-2025 season.

Sponsorship agreement part of broader multi-year deal between MSG and UAE capital's department of culture and tourism.

The New York Knicks will have a new sponsor represented on their jersey patch for the 2024-25 season. Per The Athletic's Mike Vorkunov, the logo of

The Knicks uniforms will have a Middle East vibe. “Experience Abu Dhabi” was announced Thursday as the new sponsorship patch on a “multi-year deal,” with its logo imprinted on the left shoulder of Knicks jerseys,

The New York Knicks tip off their season next week with high expectations after their best season in more than a decade and the addition of four-time All-Star Karl-Anthony Towns. The club will hit the court with a new logo on its jersey.