To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

She’ll be based in Seattle and report to CEO Brian Niccol, who took the company’s helm in August. Niccol, the former Chipotle ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

据报道，星巴克正通过其移动应用减少促销活动，让客户全价购买咖啡和茶。此举是新任首席执行官Brian Niccol战略的一部分，旨在将星巴克重新定位为高端品牌，同时减轻员工的压力，因为促销活动多的时候，工作量非常大。

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

BTIG维持了对星巴克公司(NASDAQ: SBUX)的买入评级,同时将这家咖啡巨头的目标价从之前的100美元上调至115美元。