Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Kim Kardashian went all-in on NikeSKIMS collab
Kim Kardashian has “obsessed” over “every single detail” of her new NikeSKIMS brand. The collaboration marks a historic partnership between two industry giants, marking a significant moment in the global sportswear market.
Whisper it, but Kim Kardashian could just save Nike
The sportswear brand is partnering with the powerhouse influencer – and it could give them access to a whole new demographic
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian gives Nike’s flagging business a swoosh
Jogging is not what made Kim Kardashian famous. No matter. The star of reality-TV promo vehicle Keeping up with the Kardashians has scored a major partnership for her Skims underwear and “athleisure” brand, teaming up with running-shoe supremo Nike to create new brand NikeSkims.
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Kim Kardashian Doesn’t Deserve All the Hate She Gets
It's easy to hate on someone like Kim Kardashian, but does the reality-TV star really deserve so much hate? Find out more.
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Nike’s Kardashian Partnership Fuels $6.7B In Market Gains
Nike and Kim Kardashian’s shapewear company Skims announced Tuesday they are teaming up for a new line of activewear for ...