Nvidia has led the artificial intelligence boom to become one of the stock market’s biggest companies, as tech giants continue to spend heavily on the company’s chips and data centers needed to train and operate their AI systems.

Nvidia stock was rising Monday, as investors geared up for a crucial earnings report that could help decide how much longer the artificial intelligence-powered broader market rally could last. Shares in the chip maker were up 1.

Nvidia is due to report this week, with expectations high around the company's results, having become known as the stock market's AI darling.