A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Some celebrities have taken their talents into the realm of tech with interest if not always successful effect.

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Shrinking is evolving into more than what it initially appeared to offer. The show features lessons on vulnerability and ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

However, Nikhil Lai, senior analyst at global consultancy Forrester, said Amazon’s advertising business, while slowing ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

The concept of surrogate advertising of banned or prohibited intoxicating products in India is not new and weighs amid the conflicting concepts of economic well ...

The Central Consumer Protection Authority (CCPA) on October 15 introduced guidelines that restricted the use of such terms in ...

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.