A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Finding ways to promote your garage door business on a tight budget can be tough. But, there are many affordable strategies ...

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

Origin Acoustics has announced the national expansion of its strategic partnership with Phoenix Marketing Group.

The Alcohol and Tobacco Tax and Trade Bureau (TTB) published an Industry Circular on the Use of Social Media in the ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Here’s a look at how multifamily marketers can stay relevant and resonate with the savvy, socially conscious generation.

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.