A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

The Alcohol and Tobacco Tax and Trade Bureau (TTB) published an Industry Circular on the Use of Social Media in the ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from ...

If consumers wait too long to make holiday-related purchases, they may find stores have moved on to the next big event, ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Financial reports indicate that in Q1 2024, Li Auto's free cash flow was at negative 5.1 billion RMB. In comparison, the ...

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.

have been positively contributing towards increased demand for diapers. Other significant factors are effective advertising and marketing campaigns by diaper manufacturing companies, rising prevalence ...

Evan Spiegel, Snap co-founder and CEO, joins 'Money Movers' to discuss the company's quarterly earnings results, Spiegel's insights in to the advertising portion of Snap's business, and much more.