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When done right, the three Rs do not just minimise impact, they elevate the entire event experience. We’ve integrated ...

Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

Michelle Hueffmeier was recently selected for the position of Director of Communications and Marketing for the communications ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, ...

Eco-conscious branding has evolved from a trend to a core value. Here's how businesses can authentically align with ...

So, how can small brands collaborate with industry leaders while ensuring that their identity, mission and voice remain front ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

Customer Reviews Play a Role in Shaping Marketing Messaging Customer reviews play an essential part in shaping marketing messaging. Companies can design promotional materials that resonate with ...

Create a distinctive brand presence and captivate potential clients with personalized signage. Custom signs are more t ...