And almost every part of that world is dominated by a single company: Varsity Spirit. It’s hard to cheer at the youth, high school or collegiate level without putting money in the company’s ...

Bain Capital, its cheerleading company Varsity Brands and Varsity's previous owners have agreed to pay $82.5 million to ...

Webb, now in his 70s, once worked for Lawrence Herkimer, who founded the first cheerleading company of its kind, the National ...