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在当今快速发展的商业环境中，市场分析已成为企业成功的关键因素之一。随着数据量的激增，传统的市场分析方法已无法满足企业对实时、精准决策的需求。人工智能（AI）的出现为市场分析带来了革命性的变化，使得企业能够更高效地处理和分析数据，从而获得更深入的市场洞察。本文将探讨AI在市场分析中的多种应用，包括数据挖掘、消费者行为分析、预测分析、竞争对手分析以及个性化营销等方面。 In today's rapid ...

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我们看到的是，个性在社交媒体上非常重要。人们并不一定是追随品牌，而是追随能够与他们产生共鸣的影响者。那些有个性、真实、能够与他们情感相连的人，品牌需要重新思考他们的营销方式。因此，发布广告是一回事，而在社交媒体上建立关系则是另一回事。社交媒体上最强大的关系是人对人之间的关系。那么品牌如何利用人才来实际发展他们的品牌和品牌形象呢？这是一项挑战，因为人才自身不希望仅被视为在销售品牌。他们必须对客户保持 ...

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冯托贝尔银行（Vontobel）分析师让-菲利普·贝尔茨希表示：“对于雀巢而言，这是一次非常痛苦的重新调整，这在近期历史上是前所未有的。对于雀巢这样一个庞然大物而言，短短几个月内的失误会造成巨大的影响。” ...