Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. There are 1,100 snack foods produced under the Frito ...
"Think about what we can do together now - the ability to leverage digital to drive that snack and beverage occasion as one company has really been a huge benefit." Frito-Lay has also created e ...
Frito-Lay resulted from the 1961 merger between the manufacturer of Fritos corn chips and the snack-food delivery company started by Herman W. Lay. Four years later, the company merged with Pepsi ...
While brands such as Frito-Lay and Coca Cola set the pace for the group by tapping social intelligently and with relevance to connect with and motivate buyers, most snacks brands activate social ...
Just a week before PepsiCo's Frito-Lay division startled the entire snacks ecosystem with the introduction of a milk-chocolate-covered Lay's potato chip, Mike Quintana, director strategic insights ...