Now is a great time to snag the Hot Wheels Barbie RC Corvette before it starts to become absolutely impossible to find during ...

For the first time, the parent company of Barbie released a Diwali-themed doll to recognize the upcoming Hindu holiday — and ...

Guests will have a chance to take photos with Santa Claus, visit the Holly Jolly Village and take in a dazzling light ...

There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

The Diwali doll, created in collaboration with fashion designer Anita Dongre, features traditional elements and will cost $40 ...

Hi Barbie! Want to celebrate Diwali? Mattel has announced the release of its first Diwali doll. Here's what went into the ...

If you're targeting toys this holiday shopping season, Target has its 2024 Bullseye’s Top Toys list ready for you. The list includes more than 60 toys like the LEGO Star Wars Droid Factory ($99. ...

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Mattel’s Barbie is one of the most iconic American brands. Since 1959, we’ve followed Barbara Millicent Roberts’ illustrious career throughout the ages. From model to astronaut to president ...

It's almost time for Diwali, and how could Barbie miss out on the celebration? In homage to the five-day Indian holiday, also known as the festival of lights, Mattel has unveiled its first-ever ...

A new Barbie will help celebrate the largest Indian festival of the year. Mattel announced the release of its first “Barbie ...