Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

As they sell serious products to people who hope they'll never need to use them, insurance companies rely heavily on humor. Successful TV pitchmen include a talking gecko, a dancing duck, quarrelsome ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...

You can be forgiven if you are among those who grow weary of the incessant auto insurance commercials on broadcast and streaming channels featuring colorful and memorable characters like Emus, Geckos, ...

Starting next month, Google will require health insurers to apply for certification for their ads to run on the search engine. The tech giant announced Tuesday that it will only allow insurance ads ...

Microsoft Advertising is introducing health insurance ads as a pilot program, the company announced Tuesday. The new format is now eligible to serve for advertisers targeting U.S. customers. An ...