Through the center’s relationship with Nielsen, the center provides academic researchers at the University of Chicago Booth School of Business and around the world access to Nielsen’s US Ad Intel ...
Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago ...
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Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...
On October 1, Paramount Global’s contract with ratings provider Nielsen expired without a renewal agreement. As a result, Paramount Global networks including broadcast network CBS and such cable ...
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.
As of 12:01 a.m. ET on Tuesday, no contract was in place between the companies, with Paramount referring advertisers to numbers supplied by VideoAmp, one of several Nielsen challengers in the ...
Allen Media Group, the owner of TV’s Weather Channel and 27 TV stations, is putting Nielsen in a closer embrace after giving the measurement giant a colder shoulder last year. Allen, controlled ...
Annelise Nielsen has over a decade’s worth of experience as a journalist which has taken her around Australia and the world. Annelise started with Sky News in the Melbourne Bureau in 2017 before ...
Katie Nielsen is an award-winning reporter who has spent more than 10 years sharing people's stories. She joined KPIX in the summer of 2017, and just a few months later, found herself covering the ...
Go here for more information. “Monsters: The Lyle and Erik Menendez Story” debuted in the top spot of Nielsen’s streaming charts. The second installment in Ryan Murphy and Ian Brennan’s ...
The Perfect Couple enthralled audiences enough in its debut week to put it at the very top of Nielsen‘s streaming charts. The Netflix limited series generated 1.9B viewing minutes in the week of ...