It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" ...

Henderson made waves last season by becoming one of the select few rookies in NBA history to debut a signature sneaker.

Red alert: Rihanna’s newest Fenty x Puma Avanti sneakers have finally dropped — but you’ll want to act fast to secure your ...

Puma Hoops Launches First Ever Global Basketball Brand Campaign Puma Hoops Launches First Ever Global Basketball Brand ...

Indiana Pacers point guard Tyrese Haliburton is continuing his ascent toward superstardom, landing a major endorsement contract with Puma. "I'm super ...

Mike Puma has served as Mets beat reporter for the New York Post since 2010. He began covering baseball in 1998 and has reported on over 2,500 games, with the Mets and Yankees as his focus.

German sportswear-maker Puma is tapping generative AI for its branding ... For example, shoppers in Japan may see an image of trail running shoes on the foothills of Mount Fuji, the company ...

While some companies have already created running shoes that fall outside these parameters, the Puma Fast-RB is, in my opinion, the first shoe that showcases what super shoes might look like in an ...

The latest comeback is the Puma Speedcat – a streamlined shoe inspired by fireproof, high-top pairs worn by Formula 1 drivers in the 1980s that rose to prominence in the 2000s, only to reappear in ...

PUMA unveiled the Tilted Zone Wars PUMA x LaMelo Ball game experience in Fortnite, coinciding with the release of Melo's latest signature shoe, the MB.04. A first look at the experience was posted ...

INDIANAPOLIS -- The German sports shoe and apparel brand Puma announced its signing of a sponsorship deal with Pacers All-Star point guard Tyrese Haliburton on Tuesday with a 40-second ...

Now, PUMA is rolling out a new hoop shoe for players. Earlier today, PUMA Hoops unveiled its latest innovation: the All-Pro NITRO Elite. Fans can expect to see Haliburton wearing the performance ...