Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those ...

Appearance is reality in marketing, and you have to look as ... books at a local bookstore and educate yourself. All your printed materials should follow fundamental design principles: Be sure ...

However, some Web font kits do not include a corresponding desktop-use font. That can present a problem when you convert your Web look to print marketing materials. Moreover, many marketers who are ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...