Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

The Trade Desk has always positioned itself as an underdog and challenger, and the ad tech community has appreciated its ...

On Thursday, the TV identity resolution company Blockgraph announced a new self-serve product, aptly called Blockgraph ...

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP ...

Pinterest is picking up supporters on Wall Street. Plus, what’s up with Google and Reddit's search advertising, AI and data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company ...

By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...

Nike is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

Prohaska Consulting debuted the ProNews Collective, a PMP of premium news publishers whose ad inventory will be exclusively available via Index Exchange.