The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...

BBDO Worldwide has launched a new global vision, 'Do Big Things, to signal that the agency is doubling down on bolder creativity and impactful results. The agency network, known for its long-standing ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

Across the year, more than 435 million magazines were circulated throughout the population, compared to the 469.5m circulated ...

Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice ...

Omnicom’s PHD maintained its top spot in the final 2024 global media league after earning around $3.6bn (£2.8bn) in net ...

Coming off the success of its 2024 Super Bowl advertisement, the creatives with the skincare brand CeraVe decided that when ...

Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving the holding company in May. In a memo to WPP leaders today (20 February), ...

These cornerstones of an influencer brand trip can create highly shareable content moments, potentially achieving significant organic social reach and first-hand advocacy from influencers and content ...

Google announced plans to partner with additional agencies in the coming months and bring AI Lighthouse to Cannes, with Wong ...