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CMS Wire
1 天
Silos Sink Your Customer Satisfaction. Here's What to Do
Poor customer satisfaction isn’t a problem that can be handled by customer experience or customer service departments alone.
CMS Wire
22 小时
HubSpot to Acquire B2B Billing Management and CPQ Solution, Cacheflow
With this acquisition, HubSpot expands commerce capabilities for subscription billing and quote-to-cash automation to help customers close deals faster CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, Inc.
CMS Wire
1 天
Cookies to Courtrooms: Google’s Antitrust Trials and Future of CX
The judgment affects how firms build a competitive advantage for software-based features, ones ultimately used to bolster ...
CMS Wire
1 天
5 Ways AI Can Impact and Improve Your Search Strategy
AI revolution in SEO. AI is transforming SEO tasks by streamlining keyword research, content generation, and competitor ...
CMS Wire
1 天
Meta's Quiet Election Shift: Why Stepping Back from Politics Is a Win
Healthier social media environment. Meta's decision to de-emphasize politics aims to create a more constructive and less ...
CMS Wire
4 天
Mastering Personalized Customer Experience for Growth
Personalized customer experience drives loyalty and growth. Integrating AI and data empowers brands to create seamless ...
CMS Wire
2 天
Empower Employees, Empower Customers: The CX-EX Connection
Creating a customer-centric culture hinges on empowering employees, fostering open communication and investing in their ...
CMS Wire
5 天
The Unindicted Co-Conspirator in the CMS Industry’s Malaise
CMS challenges stem from evolving user needs and outdated systems, requiring a holistic approach to create effective content ...
CMS Wire
9 天
Google’s Latest GA4 Update: Benchmarking Is Back for Competitive Analysis
Google has previously offered benchmarking reporting in its earlier iterations of Google Analytics and had long promised to ...
CMS Wire
7 天
A Hair Dryer and Marketing Innovation: Unlikely Lessons Learned
Just like I underestimated the value of new technology in my routine, many businesses overlook innovative approaches in their ...
CMS Wire
4 天
5 Actionable Strategies for Elevating Your Q4 Marketing Game
The Customer Effort Score (CES) has never been more important, as it indicates how easy (or difficult) it is for a customer ...
CMS Wire
4 天
Generative AI in B2B Marketing: Transforming Buyer and Seller Roles
Generative AI in B2B marketing reshapes buying journeys, driving efficiency and creating a future where bots and humans both ...
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