With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...

Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, person ...

Ariana Grande, who stars as Galinda in Wicked, premiered Wicked -inspired cosmetics with her brand, R.E.M. Beauty. The ...

The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...

AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.

Political candidates are prioritizing younger voters by focusing their media efforts on popular podcast shows ahead of November, says Day One Agency’s Marissa Levine. Podcasts have played a surprising ...

Samsung’s Home Entertainment CMO Sarah Larsen and H&R Block’s chief marketing and experience officer Jill Cress discussed their evolving marketing strategies at Advertising Week New York.