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4 小时
Scotland’s ad industry vital to economy, says shadow business secretary Daniel Johnson
Scottish Labour’s shadow cabinet secretary for business, economy and fair work told the Advertising Association’s Lead ...
4 小时
Ad of the Day: Cursed game terrorizes friends in Clash Royale spot
In this chilling Halloween tale, Clash Royale has introduced an eerie challenge, ‘Lose if you dare,’ where defeat leads to ...
16 小时
The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes
Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future — from the unstoppable rise ...
16 小时
Experts at Advertising Week rebuff the notion that AI will supplant human creativity
While some anxiety about the technology’s rapid spread throughout the ad industry still remains, many practitioners are ...
22 小时
Can marketing ever hope to help fashion’s sustainability problem?
In the latest episode of The Drum Network podcast, recorded during our fashion & beauty focus, we asked 3 marketers if the ...
1 天
Inside Meta’s move to inspire more Instagram influencers in India
The Drum hears from Meta’s director of global partnerships, Paras Sharma, about how it is cultivating the next generation of ...
Opinion
1 天
Opinion
Idea-led but AI-enhanced: The compromise adland will land on?
If AI commoditizes certain workflows, agencies will have more incentive than ever to focus on big creative ideas as a point ...
1 天
How agencies can business plan for 2025 in turbulent economic and political times
Now we are in Q4, this installment of Agency Advice asks how agency leaders are approaching their business planning in ...
Opinion
1 天
Opinion
I nearly left advertising because of menopause. How many women actually did?
Dark Horses’s Melissa Robertson shares how the condition made her career almost untenable and calls for more empathy and ...
1 天
Ad of the Day: Currys’ die-hard online shoppers confused by IRL experience
IRL’ by AMV BBDO is part of the ‘Beyond Techspectations’ campaign, which has played on internet speak and humor.
1 天
Prescription pad posters promote Parkrun’s positive impact on mental health
Created by the ad agency Meanwhile, the campaign highlights how Parkrun has the support of a Royal College of General ...
1 天
Would US voters be influenced more by a firefighter than Kylie Jenner?
In the latest episode of Politics for Drummies, Ryan Davies of authentic influencer-driven political advisory People First ...
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