Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

Sportswear brand Columbia has picked Adam & Eve/DDB to take on its global creative account following a competitive pitch ...

Social Panga, part of LS Digital, has named Ketki Karandikar as Senior Creative Director for its Mumbai office. Ketki, with ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...

Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a global leader in designing, sourcing, marketing, and distributing outdoor apparel, footwe ...

When marketing has its hand in the strategic direction of a business and can serve as that great unifier, we’re ...

Global next-gen creative, tech and media group, MSQ, along with its branding and design consultancy, Elmwood, have announced ...

Harvest Group, a national integrated commerce agency, today announced its acquisition of Bold Strategies, Inc. (BOLD), an eCommerce, shopper marketing and creative services firm. BOLD, recognized ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ago By Brandon Doerrer - 1 hour 17 min ago By Jack Neff - 4 hours 17 min ...

With Hoopr Brand Solutions, the brand aims to bring together its platform, music library and its creator network to offer ...

MacCracken will emerge out of hiding momentarily this week to accept the San Diego Press Club’s 2024 Andy Mace Award for ...

Homegrown agency Créo has become the latest newcomer to Dubai’s performance marketing landscape. Co-founded by industry veterans Anisha Sagar, who takes the helm as CEO, Khaled Ahmed, and Jigar Sagar, ...