The financial implications of maintaining the status quo are severe. As more clients move work in-house and consultancies ...

First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

Pat O’Toole, who recently left his job as Burger King’s U.S. marketing leader, today was named chief marketing officer of ...

State Farm delayed the work because of the Los Angeles wildfires. The insurer also canceled a planned Super Bowl spot. The ...

Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.

As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer ...

Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon ...

Ninety percent of Gen Zers believe a broad pop culture mainstream no longer exists. Almost half of Gen Z uses Generative AI ...

Today, guest editor Lucien Etori turns the spotlight to Chloë Davies, founder and CEO of It Takes A Village Collective (ITAV ...

“We’re creating something that our fans can show their true grit, the spirit of Orange County, and the embodiment of what Anaheim Ducks fandom really is. It’s something our fans have really enjoyed ...

The “Sesame Street” icon partnered with On to counter the narrative, telling viewers that although hard work wins, “Elmo likes soft. Feeling good—does that win? Running for fun—is that a win? Don’t be ...

How New Balance, The Gap and others made gains with Gen Z buyers.