At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Dig into our latest report to see why gaming is no longer just a side quest. Find out how the biggest games in the world ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q wanted to ...

Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Currys ...

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets. Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust the bids based ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

This led to the creation of Elf & Seek, the UK’s largest augmented reality-powered Christmas treasure hunt. DC teamed up with fellow Dentsu agency, Carat, to develop the gameplay and narrative, ...

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to ...

We take a look at the growing impact of retail titans and how perfect customer personalization will become a reality in our "Retail in the age of Bigger Bolder Brands" Shopper DNA webinar.

In this "Retail in the age of Universal Activism" Shopper DNA webinar, we talk about how consumer identity is becoming entwined with beliefs around issues such as privacy, ethics, diversity, ...

Faced with fading brand awareness among younger consumers, Ronseal partnered with us to re-engage a new generation of DIYers. Through bold campaigns like a viral ad break takeover and a prime-time TV ...