Content can serve many goals but customer engagement is always at least an intermediate goal in developing a content plan (a.k.a. “strategy”). Content for customer engagement is about being relevant – ...

This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog. Brands are increasingly focusing on digital storytelling. It's part necessity as getting the ...

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, ...

In this interview, Mario Marlisa, Channel Relations EMEA at Return Path, shares his views on the email deliverability matter. In case you don't know what the company does: Return Path helps commercial ...

Energy efficiency is often mentioned in a context of energy accounting in critical power buildings, in the broader scope of smart buildings or in a context of realizing energy efficiencies in smart ...

Techlash has hit North America. The results will be felt across several online activities, and marketers must take action as the level and impact of consumer concerns is underrated, according to the ...

How the advancements in several third platform technologies, innovation accelerators and other technologies - and their convergence - drive next generation applications and why and where it matters.

IoT IAM leader Device Authority and digital security leader Gemalto join forces with an integration partnership offering interoperability between Gemalto’s SafeNet Access Management & Data Encryption ...

Even in the last few months, customer buying processes have changed. Are you keeping up? How can you make sure you’re keeping up? Buyers are now so savvy and determined that they don’t waste any ...

Software AG, since 2017 the new owner of Cumulocity, announced a new version of the leading IoT platform which has been integrated in the Software AG portfolio and (re)launched as Cumulocity IoT - ...