The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

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When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Sean Sands, Carla Ferraro, Vlad Demsar, Justin Cohen, and Andrés Gvirtz We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Media diversity provides new opportunities ...

Guinness Clear is the template for brave, responsible marketing. It's the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship, Guinness set the agenda ...

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors ...

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Global retail media ad spend is forecast to grow 10.1% to $122bn in 2023, having achieved double-digit growth every year since 2014. It is expected to be the fastest-growing channel this year and next ...