Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some ...

Perhaps the biggest news that came out of Monday’s Adobe Max conference for broadcasters was the addition of generative AI to Premiere Pro, one of the most popular ... the Content Authenticity ...

Adobe considers the audience for its consumer-targeted video ... But really, anyone who wants to create compelling videos ...

True generative AI video editing has arrived on Premiere Pro. At this year’s Adobe Max, the company has revealed the new genAI video tools are now available in beta, including the first ...

Firefly can now generate videos from image and text prompts, as well as extend existing clips, Adobe announced on Monday. The new feature is currently rolling out to Premiere Pro subscribers.

Pricey and professional. If it’s in your budget, Smoke could set your world on fire. Adobe Premiere Pro vs Adobe After Effects isn’t quite the right way to think about these two video post ...

Tools like Generative Extend, image-to-video, and text-to-video are now live in the Premiere Pro beta. Currently, you can generate 720p clips at 24 frames per second, and Adobe says it is working ...

and Premiere Pro also getting new features that can help to speed up traditionally labor-intensive design tasks. The latest version of Frame.io, Adobe’s review and collaboration platform for ...

After starting my career at PCMag as an intern more than a decade ago, I’m back as one of its editors, focused on managing laptops, desktops, and components coverage. With 15 years of experience, I ...

Adobe's Premiere Elements video editor gets much closer to its pro-level sibling in design and performance, though it loses some ease of use in the process. Adobe considers the audience for its ...