Adobe announced generative video is coming to Premiere Pro at the event, and it has already launched in beta form. Put to one ...

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users can test out Firefly’s video generator for the first time ...

Do whatever your heart desires, say Adobe designers as they uncover the new AI features at the Adobe Max conference.

On Monday, Adobe announced Firefly Video Model, a new AI-powered text-to-video generation tool that can create novel videos from written prompts. It joins similar offerings from OpenAI ...

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some ...

Today, Adobe has become the first major company to make its AI video generator available to the public. At its annual creativity conference, Adobe Max, the company unveiled its latest AI ...

A still from an Adobe Firefly-generated video. Photo: Courtesy Adobe. Adobe, the digital software powerhouse behind the world-famous Photoshop app, revealed something new in a Monday post on the ...

Adobe has announced Firefly Video, an AI model that can generate video footage that the company says is designed "to be commercially safe" and to "not infringe on others' IP." Some of the generative ...

Adobe MAX keynote becomes a pivotal bookmark as the AI generative video chapter is written. By releasing Firefly Video model before OpenAI and Meta, with Runway’s Gen-3 Alpha in sights ...

One feature, integrated into Adobe’s video-editing software, Premiere, will let users extend video clips using generative AI, the company announced Monday at its annual product conference in Miami.

Adobe is beta testing generative video tools that can create short clips from text prompts and still images or lengthen existing scenes. Adobe’s AI model for video generation is now available in ...