Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

The best free video editing software delivers pro-grade tools and features ideal for every project, from movie-making to shareable social media content. I've worked with editors and editing ...

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

The best free video editing software delivers pro-grade tools and features ideal for every project, from movie-making to shareable social media content. I've worked with editors and editing ...

Adobe Inc. introduced a new product that will charge about 50 cents per video generated by artificial intelligence, seeking ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was Generative Extend in Premiere Pro. That allows users to add extra seconds to ...

Preparing for NAB 2025 and on the heels of announcement of new video features at the Sundance Film Festival, Adobe announced ...