Research shows that while overall toy sales are in decline in the US, sales driven by nostalgic adults are on the rise. Frédérique Tutt, global toys industry analyst at the research group ...
Toy sales have fallen for a third year in a row as family budgets are squeezed - but adults are buying childhood favourites to escape their troubles, research suggests. A falling birth rate ...
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Adults like to play, too! In recent years, LEGO has paid particular attention to adults who find joy in building block toy sets. While LEGO has always focused significantly on children’s play, the gap ...