A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Some celebrities have taken their talents into the realm of tech with interest if not always successful effect.

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from ...

However, Nikhil Lai, senior analyst at global consultancy Forrester, said Amazon’s advertising business, while slowing ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

The company’s technology, called Impulse, enables event attendees to interact with the brand and receive images directly from ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

The Federal Trade Commission (FTC) announced on Tuesday that it will be taking action against the online cash app and neobank Dave, which it says used ...

Evan Spiegel, Snap co-founder and CEO, joins 'Money Movers' to discuss the company's quarterly earnings results, Spiegel's insights in to the advertising portion of Snap's business, and much more.