Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Could AI represent an opportunity both to sell work and to replace traditional standalone software products and tools? Let's ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Accolade Wines has removed PoS marketing its Jam Shed brand as “ wine for drinking, not overthinking”, despite a complaint ...

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

These titles, never updated for the PS4 Pro, stand to benefit from a toggle in the new system’s menu named ‘Enhance Image ...

Origin Acoustics has announced the national expansion of its strategic partnership with Phoenix Marketing Group.

The Alcohol and Tobacco Tax and Trade Bureau (TTB) published an Industry Circular on the Use of Social Media in the ...

As you navigate the complexities of growing your business, it's crucial to grasp the key differences between sales and ...