A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Influencer marketing to grow 14% by 2025, as brands increasingly prioritize social media partnerships over traditional ...

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

Origin Acoustics has announced the national expansion of its strategic partnership with Phoenix Marketing Group.

The Central Consumer Protection Authority (CCPA) on October 15 introduced guidelines that restricted the use of such terms in ...