A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

The Alcohol and Tobacco Tax and Trade Bureau (TTB) published an Industry Circular on the Use of Social Media in the ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Here’s a look at how multifamily marketers can stay relevant and resonate with the savvy, socially conscious generation.

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

Incorporating promotional products into your marketing strategy can significantly elevate your brand presence and customer ...

Evan Spiegel, Snap co-founder and CEO, joins 'Money Movers' to discuss the company's quarterly earnings results, Spiegel's insights in to the advertising portion of Snap's business, and much more.

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Genumark leverages Constant Contact’s offerings for a successful holiday season, focusing on sustainable gifting, personalized client engagement, and innovative marketing strategies.