The Barneys New York brand also has a “significant presence in Japan,” per Wednesday’s release. The firm’s portfolio is wide-ranging: Authentic controls the IP of big names in sports ...

it hasn’t been clear what exactly Authentic was going to do with the name beyond licensing it out to Saks for speciality departments (since 2021) and establishing a partnership with Laox Holdings for ...

The US-based Authentic Brands Group has joined forces with Saks Global to create a new luxury platform, Authentic Luxury Group (ALG). The new joint venture aims to redefine and expand the luxury ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...

Building an authentic brand narrative requires staying true to your core values and continuously engaging with your audience. Creating a compelling and genuine brand narrative is crucial for long ...

There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...

initially focusing on Authentic Brands-owned luxury and accessible luxury names, including Barneys New York, Judith Leiber Couture, Hervé Léger and Vince. The idea is to redefine and expand the modern ...

Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...