That last marketing push worked wonders for Marvel Studios' Deadpool and Wolverine, which has now passed the mighty Barbie to ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...

To mark the 65th anniversary of the debut of Ruth Handler’s iconic Barbie doll, the Barbie Dreamhouse Truck has embarked on a ...

Mattel, the toymaker that created Barbie, approached the family of Virginia Woolf to propose making a “Virgina ... like how ...

Barbie has a new Diwali doll just in time for Festival of Lights. Just in time for the Festival of Lights, celebrating the triumph of light over darkness, Barbie is launching a new Diwali doll. To ...

Mattel’s Barbie is one of the most iconic American brands. Since 1959, we’ve followed Barbara Millicent Roberts’ illustrious career throughout the ages. From model to astronaut to president ...

From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...

If and when the View-Master movie comes to fruition, it will have a hard time matching Barbie, which managed to capture the zeitgeist in 2023 with the Barbenheimer craze. Barbie w ...

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster ...

Hi Barbie! It's time to sparkle. With Diwali a little less than month away, celebrations for it have begun. Mattel, on Friday, unveiled a new Diwali special Barbie Doll dressed by Indian courtier ...

We definitely started from the first generation cartoon on this film and built from ... to make a film that’s essentially about toys? Barbie did it, but there’s not as much lore, I guess ...

You can’t go wrong with a good ol’ pair of animal ears for Halloween. If you’re looking for a last minute costume that’s ...