That last marketing push worked wonders for Marvel Studios' Deadpool and Wolverine, which has now passed the mighty Barbie to ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...

After finding tremendous success with Greta Gerwig’s Barbie, Mattel Films is partnering with Sony Pictures Entertainment and ...

Mattel Films is banking on a whole generation of fans being nostalgic for View-Master, teaming up with Sony Pictures Entertainment and producer Todd Black to introduce a "modern take on this beloved ...

To mark the 65th anniversary of the debut of Ruth Handler’s iconic Barbie doll, the Barbie Dreamhouse Truck has embarked on a ...

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster ...

From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...