From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...

The character made his debut in the television series that premiered in 1990, marking an entire generation of children with ...

It’s a Barbie bonanza! B arbie lovers, whether they’re nostalgia seekers or current collectors, have found their Shangri-la ...

Mattel Films is banking on a whole generation of fans being nostalgic for View-Master, teaming up with Sony Pictures Entertainment and producer Todd Black to introduce a "modern take on this beloved ...

To mark the 65th anniversary of the debut of Ruth Handler’s iconic Barbie doll, the Barbie Dreamhouse Truck has embarked on a ...

Hi Barbie! It's time to sparkle. With Diwali a little less than month away, celebrations for it have begun. Mattel, on Friday, unveiled a new Diwali special Barbie Doll dressed by Indian courtier ...

Hey there, moms and dads! Remember the days when we’d rush home to catch our favourite TV shows? Well, those days are making ...

Following the wild success of its live-action One Piece and the lesser success of the live-action Avatar: The Last Airbender, ...

Mattel’s Barbie is one of the most iconic American brands. Since 1959, we’ve followed Barbara Millicent Roberts’ illustrious career throughout the ages. From model to astronaut to president ...

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster ...

Mattel, the toymaker that created Barbie, approached the family of Virginia Woolf to propose making a “Virgina ... like how ...