Additionally, Microsoft is launching a giant billboard for "This Is An Xbox" at Times Square in New York City later this year ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Bringing together the campaigns and online multiplayer of the entire Master Chief Saga, this collection includes six games ...

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

Star Wars Outlaws is a third person action adventure game from the same universe as the popular Star Wars series. It brings a ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

While slightly overshadowed by its console counterpart, PC Game Pass is a great option for people who prefer to play on a ...

The core concept of the campaign is that Xbox is no longer a singular console, but is now closer to an ecosystem, where users can enjoy their favorite games on various platforms that fit their ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...