If branding is a dark art, then brand portfolio and architecture are among its murkiest and most obscure practices. This type of work is expected to be difficult. It is expected to be dirty. It is ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

The content and intent of this paper are to propose and expose a structural model designed to help marketers and managers to clarify the logic lying behind a portfolio of brands, to fully understand ...

Second Nature Brands is a portfolio company of the private equity firm CapVest Partners LLP ... is an important step in our ...

Kenvue, Inc. (KVUE – Research Report), the Technology sector company, was revisited by a Wall Street analyst yesterday. Analyst Anna ...

We believe this acquisition demonstrates Anta's strategy of acquiring brands with a minimal presence in China at the time of acquisition. With a multibrand portfolio, Anta covers consumer segments ...