As this technology evolves, it could transform how brands and consumers interact with packaging, paving the way for a more ...

Few people think twice about barcodes, but in the 75 years since they were first dreamed up, they have helped save lives, ...

“Where you put the barcode on your package can impact the ability of scanners to read your barcode. In general, for an item ...

The story of the barcode’s invention reads like a sci-fi tale. It all started in 1969 when Paul McEnroe, an engineer at IBM, ...

Barcodes have fundamentally transformed the way businesses handle product tracking and inventory management. From small retail shops to massive warehouses, these simple patterns of black and white ...

As long as the businesses along the supply chain all have access to barcode creating and scanning technology, information about a product can be seamlessly integrated and tracked throughout its ...

If you eat seafood, you could be unknowingly consuming an endangered species without realizing it due to fish mislabeling.

I bought this house right after COVID when the housing marketing was tough to find a good house and for a good price. There ...

We’ve all been there, standing in a store, holding a product we just bought, and wondering why it doesn’t work as well as we thought it would. It’s a common experience, even in today’s world where ...

One in four people—approximately 85 million Americans—avoid buying products that contain the top nine food allergens, ...

As a marketer, it’s important to lessen any doubts customers may have about buying your product. Customer uncertainty can come from needing more details, lacking experience with your product ...