But it’s not easy. Branding is changing. The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the ...

The Strategist Guide to Shopping for BrevilleThe Australian-born brand has a history of crafting kitchen appliances that are pro-approved — on a home-kitchen budget.

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve ...

This label is not just a badge of honour, it represents our dedication to being part of a global movement of companies using ...

protect human rights and boost the credibility of environmentally responsible brands. But although certifications often enhance the perceived value of sustainable products and services, challenges ...

A strict budget may be in place for most items you shop for, especially for high-ticket items. However, we can agree that ...

Hurun Research found 1,094 individuals with more than CNY 5 billion (equivalent to US$700 million), down 12% or 147 ...

Changzhou Public Transport has proudly achieved the prestigious Jiangsu Premium Brand certification for its Urban Bus Passenger Service, becoming the first urban bus company in Jiangsu Province to ...

Opinions expressed by Forbes Contributors are their own. I cover upmarket jewelry, timepieces & ethical, sustainable jewelry. By inviting brands and retailers to partner with eBay on scaling their ...

Stefan Mecha introduces Volkswagen’s 40-year Chinese market strategy [Photo/Wu Siya] Stefan Mecha, CEO of Volkswagen China ...

Linen bedding has soared in popularity over the years, and now just about every major home andj bedding company offers a take on flax-derived sheets, while brands like New York–based Hawkins and ...