Webb, now in his 70s, once worked for Lawrence Herkimer, who founded the first cheerleading company of its kind, the National ...

And almost every part of that world is dominated by a single company: Varsity Spirit. It’s hard to cheer at the youth, high school or collegiate level without putting money in the company’s ...

The car park is often used as a pickup spot for members of the Woodlands Elite Cheer Company. Cheerleader Heather Roth said she got out of her friend's car to get into her own vehicle, but ...