Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and ...

Your email conversion rate is an excellent way to track your audience’s level of engagement with your email campaigns. Data shows that more than one-third of marketing leaders cite the conversion rate ...

This tailored approach makes your email marketing efforts feel more personal, aligning with each group’s specific needs to ...

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

In today’s digital age, conversion rate has become a critical measure of online business success. Every business owner aspires to see the traffic on his website translated into actual customers. With ...

In the face of fluctuating exchange rates, adjusting your marketing strategy is key to staying afloat. Here are some strategies to implement: Diversify markets: Don't put all your eggs in one ...

For the first time in six months, the Bank of Ghana has posted interbank forex exchange rates, following its directive ...

The Nigerian currency's value has improved against the United States dollar in official and unofficial foreign exchange ...

Conversion Rate Optimization (CRO) is crucial for businesses looking to turn visitors into ... Ensuring font size and color are optimized for both desktop and mobile users can greatly enhance ...

CMS add-on enables organisations to learn from interactions, adapt content and convert website visitors for increased ROI - ...