To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a ...

Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

Social Panga, part of LS Digital, has named Ketki Karandikar as Senior Creative Director for its Mumbai office. Ketki, with ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ago By Brandon Doerrer - 1 hour 17 min ago By Jack Neff - 4 hours 17 min ...

Karandikar joins the agency from Ogilvy Mumbai, where she was the Senior Creative Director, she brings over 15 years of ...

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of ...

Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry. Riley will offer services ranging from brand ...

A successful video marketing strategy in today's competitive digital landscape comes down to knowing performance nearly as ...

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns.

After studying what drives fans into women’s sports, Sid Lee’s Laura Randall reveals how some brands rely on a ...