Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, including appointing a new top marketing executive and creative agency, according to a press release.

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

How to make money with AI art? Discover the best strategies to monetize your AI-generated artwork and turn creativity into ...

Creative Clicks is a digital marketing agency that specializes in creating engaging ... Mastering these three stages belong to a successful app marketing strategy. If you are able to build a presence ...

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Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry. Riley will offer services ranging from brand ...

Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.

Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of ...

A successful video marketing strategy in today's competitive digital landscape comes down to knowing performance nearly as ...

Founded on the pillars of collaboration, trust and shared knowledge, these relationships allow businesses to transcend ...

Are you a print subscriber? Activate your account. By Gillian Follett - 22 min 51 sec ago By Garett Sloane - 1 hour 38 min ago By Adrianne Pasquarelli - 1 hour 52 min ago By Adrianne Pasquarelli - 1 ...

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.