Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a ...

Social Panga, part of LS Digital, has named Ketki Karandikar as Senior Creative Director for its Mumbai office. Ketki, with ...

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a global leader in ...

Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, including appointing a new top marketing executive and creative agency, according to a press release.

Another UGC strategy is running contests or challenges encouraging followers to submit their creative content to win prizes. These contests provide brands with free marketing content and inspire ...

Creative content can break through the noise ... Creativity is pivotal in elevating your digital marketing strategy, potentially boosting results by up to 50%. By tailoring content to your target ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice ...