Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

Sportswear brand Columbia has picked Adam & Eve/DDB to take on its global creative account following a competitive pitch ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...

Social Panga, part of LS Digital, has named Ketki Karandikar as Senior Creative Director for its Mumbai office. Ketki, with ...

When marketing has its hand in the strategic direction of a business and can serve as that great unifier, we’re ...

Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a global leader in designing, sourcing, marketing, and distributing outdoor apparel, footwe ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ago By Brandon Doerrer - 1 hour 17 min ago By Jack Neff - 4 hours 17 min ...

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

Distortion Creative Group, the parent company of Studio Giggle, has announced the appointment of Rob King as its new chief ...

With Hoopr Brand Solutions, the brand aims to bring together its platform, music library and its creator network to offer ...

Homegrown agency Créo has become the latest newcomer to Dubai’s performance marketing landscape. Co-founded by industry veterans Anisha Sagar, who takes the helm as CEO, Khaled Ahmed, and Jigar Sagar, ...

Karandikar joins the agency from Ogilvy Mumbai, where she was the Senior Creative Director, she brings over 15 years of ...