Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...

Social Panga, part of LS Digital, has named Ketki Karandikar as Senior Creative Director for its Mumbai office. Ketki, with ...

Karandikar joins the agency from Ogilvy Mumbai, where she was the Senior Creative Director, she brings over 15 years of ...

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice ...

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a global leader in ...

Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of ...

Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry. Riley will offer services ranging from brand ...

Homegrown agency Créo has become the latest newcomer to Dubai’s performance marketing landscape. Co-founded by industry veterans Anisha Sagar, who takes the helm as CEO, Khaled Ahmed, and Jigar Sagar, ...

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns.